CTR Calculator — Click-Through Rate
Use this CTR Calculator to calculate click-through rate, estimate clicks from impressions, forecast required impressions and review CPC, CPM, CPA and conversion rate.
How to use the CTR Calculator
The CTR Calculator measures the percentage of ad impressions that produced clicks. Enter clicks and impressions to calculate CTR, or switch modes to estimate expected clicks from a target CTR and forecast the impressions needed for a target number of clicks.
Click-through rate is an engagement signal, not a complete profitability metric. Review CTR together with CPC, conversion rate, CPA, ROAS and lead or purchase quality.
- CTR formula: clicks ÷ impressions × 100
- Click forecast: impressions × target CTR ÷ 100
- Impression forecast: target clicks ÷ target CTR × 100
CTR Calculator for Google Ads and Meta Ads
This CTR Calculator works for Google Search, Shopping, Performance Max, Display, YouTube, Meta Ads, LinkedIn Ads, TikTok Ads, email campaigns and other channels where clicks and impressions are available.
Frequently Asked Questions
What is CTR in advertising?
CTR means click-through rate. It is the percentage of impressions that generated clicks.
How do I calculate CTR?
Divide total clicks by total impressions, then multiply by 100. For example, 500 clicks from 25,000 impressions equals a 2% CTR.
Is a higher CTR always better?
Not always. A high CTR can still produce poor results if clicks are unqualified or do not convert. Compare CTR with CPA, conversion rate, ROAS and customer value.
Is this CTR Calculator private?
Yes. This CTR Calculator runs fully in your browser. Your campaign numbers are not uploaded and no login is required.